We are proud to have been recognized by Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD) for our work in healthcare digital marketing, receiving two awards that highlight our expertise.

The MASHSMD Excellence Awards aim to recognize and reward creative and strategic excellence in healthcare marketing and communications. We were awarded for our work with Hospice of Central PA and Pennsylvania Psychiatric Institute in the categories of content marketing and web design.

Content Marketing Award: “Top Five Myths about Hospice Care”

Titled “Top Five Myths about Hospice Care,” this blog aimed to realign misconceptions and provide accurate information about end-of-life care. Our team of skilled content creators worked diligently to craft engaging and informative content that would resonate with both patients and their families.

The blog not only focused on dispelling common misconceptions but also highlighted the compassionate and holistic approach of Hospice of Central PA. By incorporating a user-friendly interface and optimizing the content for search engines, we ensured that this valuable resource reached a wider audience, helping to educate and empower individuals during challenging times.

Website Design Award: Pennsylvania Psychiatric Institute

Another significant recognition we received at the MASHSMD Awards was for our exceptional website design and development for the Pennsylvania Psychiatric Institute. Understanding the critical role a well-designed and accessible website plays in the mental health industry, we aimed to create an online platform that would effectively convey the institute’s mission, values, and services while providing a seamless user experience.

Our team collaborated closely with the Pennsylvania Psychiatric Institute to understand their unique requirements and aspirations. With a focus on visual appeal, user-friendly navigation, and easy accessibility to vital information, we developed a website that reflects the institute’s commitment to patient care and professional excellence. The recognition of our efforts through this esteemed award reinforces our dedication to delivering outstanding digital marketing solutions for healthcare organizations.

Winning two MASHSMD Awards is a testament to the expertise and commitment of the entire team at Martin Communications. Through our collaborative efforts with organizations like Hospice of Central PA and Pennsylvania Psychiatric Institute, we have been able to create impactful digital marketing campaigns that resonate with audiences and elevate the healthcare industry’s standards for effective communication.

We are grateful for the recognition we have received from MASHSMD and remain committed to pushing the boundaries of healthcare digital marketing. These accolades inspire us to continue delivering innovative solutions that empower healthcare organizations to connect with their target audience effectively.

As we celebrate our achievements, we extend our heartfelt gratitude to our clients, partners, and the entire Martin Communications team for their unwavering support and dedication. We look forward to continuing our journey of excellence and making a lasting impact on the healthcare digital marketing landscape.

Have you ever bought something just because of the packaging? There’s something about pleasing design that entices the eye and, when done correctly, places you a step above the competition.

Before beginning a design project at Martin Communications, we must understand three things: the intended audience, the message and tone, and how the piece will be used. There is a lot that goes into creating an effective design, a lot of which is unknown to most people (and even some designers!). We asked our Art Director, Michael Keesee, “What makes a good design?” and here’s what he said:

Visual balance and composition

In the Western world, we naturally process visual information in a particular way. A typical example is that we read from left to right, followed by top to bottom. Many similar principles like this must be considered when creating an effective composition, like consistent margins and spacing, the balance between shapes, and typographic hierarchy.

Knowledge of the audience

This is a critical aspect that needs to be added to the approach of many designers. You need to know the audience intimately to create something that resonates with them. This includes ethnicity, family situation, geographic area, and age. From there, the data can be cross-referenced with known design preferences for different demographics.

Awareness of cultural trends

Although a designer should always strive to create a timeless design, it’s essential to be aware of the latest trends in industries like advertising, photography, video, fashion, and interior design. This allows the designer to use, or not use, contemporary design approaches with intention and push the bounds of design aesthetics.

Once you have these answers, it’s time to trust your designer to do their thing.

 

Tips for working with a graphic designer

Most designers work best when focusing on completing one task at a time. This means providing all necessary details and assets at the outset to ensure they have everything they need to complete the task.

A good designer will abide by the tips listed above for what makes a good design, which makes it tricky to provide adequate direction without suppressing the skills that make a designer valuable. When working with the team at Martin Communications, we always recommend including answers to questions like:

1. What should the piece accomplish?
2. What message, approach, consequence, etc., should be avoided?
3. What tone or feeling should be imparted to the audience?

Make sure the designer you work with takes the time to learn the information mentioned above and think about the nuances that will set your product or service apart. Haven’t found the right designer? We’d love to get to know you and help elevate your brand.

Reach out to us today!