Advertising and Marketing Insights

Marketing is hard. Just ask Scott Hoy. With increasingly short attention spans and an increasing number of ads affecting people each day, having your message heard among the noise is a challenge. In order to make their messages stand out from the crowd, some advertisers have taken HUGE risks. Some have paid off. Others have…

A few months ago, Martin Communications was kind enough to let me take over the company blog for a day to extol the virtues of “Teaching off the Awful.” This approach to learning sees us taking valuable lessons away from terrible, terrible execution. In the end, you understand the concept or idea more clearly, because…

Once a Marine always a Marine, as it’s said. I enlisted some time ago; from Jan 1985 to August 1989; it seems like yesterday. The duration was a total of four-and-a-half-years on active duty and during those years the possibility of being sent anywhere was inevitable. The military provided me the opportunity to see areas…

In college, I took a class in Technical Writing that would forever change my approach to creative projects. In the class, my professor, let’s call her CP, used a unique approach to help us learn the core course concepts. Of course she’d explain the concepts in full and we’d discuss them. But rather than show…

The infamous LIKE button. Now that it’s been around for 11+ years, what would we do without it, right? For over 11 years we’ve been obsessed with this iconic little button and its power over human nature. I’m pretty sure the animal kingdom doesn’t really care about the LIKE button, but we humans, oh yeah,…