Summary
Hutch Homes builds bespoke, one-of-a-kind homes built around the unique needs of each homeowner they serve. Having been in business since 1983, the brand’s positioning no longer aligned with what truly makes Hutch Homes valuable in today’s marketplace.
We helped the owners, Jim and Cort, identify business challenges and envision the future of Hutch Homes, giving us insight into the core character of the brand as we developed strategic positioning, messaging, and content. What emerged was an authentic understanding of who Hutch Homes is. From there, we were able to develop a messaging framework that speaks to Hutch Homes’ heritage and tradition of craftsmanship. We also built upon the brand’s visual identity through premium sales collateral, custom photography, and branded social media content.
Capabilities
- Brand Identity
- Photography
- Promotional Materials
- Social Media
Objective
Central Pennsylvania’s homebuilding market is highly competitive. Many high-profile builders exist locally, making it difficult for smaller brands to build awareness.
Early in our discussions with Hutch Homes, key differentiators became clear. Where most builders adhere largely to pre-designed plans and options, Hutch Homes builds truly custom homes. Many builders seek to meet energy standards, but Hutch Homes continually surpasses them with innovative products and systems. Beyond these integral aspects of the brand, Hutch Homes is an honest family business. Started by Jim Hutchison in 1983, the business is now primarily operated by Jim’s son, Cort.
With these defining characteristics, we began crafting a brand identity that highlights the heritage, integrity, and innovation of Hutch Homes. Time-worn textures, organic colors, and heritage typography were used alongside Hutch Homes’ existing logo system to create a refreshed visual identity. New positioning points and core values were curated. We produced on-site portrait photographs of Jim and Cort, scheduled photoshoots of several new builds, and developed a premium booklet to encapsulate the brand’s refined identity.
Next, we sought testimonials from Hutch Homes’ clients and created a series of social media graphics to supplement the brand’s organic content. We also worked with Cort to develop materials for their featured open house for Parade of Homes, highlighting key aspects of the home and welcoming visitors.
Conclusion
Hutch Homes has already gained significant awareness within the local market through the strategic refinement of their branded materials and social media presence. As we continue to partner with Jim and Cort, we envision further growth and success for this one-of-a-kind heritage homebuilding brand.