Colleen Jones Media Director
Colleen Jones joined Martin Communications in 2016 after a decade in events management for regional publications in south central Pennsylvania and experience with a nonprofit arts organization in Harrisburg. As Media Director at Martin, Colleen leads client paid and earned media strategy leveraging all current platforms, including traditional and emerging (social, digital, SEM), to accomplish key performance goals; she also oversees media buying and analyzes performance data for client campaigns. Colleen has a bachelor’s degree from Susquehanna University.
Recent posts from Colleen
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Partnership for Career Development
We had a great time at the Partnership for Career Development career awareness program this morning, talking to students about marketing and how exciting a career in this industry can be. Thank you, PCD, for the opportunity to inspire the next generation of marketing professionals.
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Three Looming Threats to Digital Marketing for Healthcare
In the ever-evolving world of digital marketing, healthcare faces unique challenges. The regulations of the Health Insurance Portability and Accountability Act (HIPAA) have increasingly impacted every aspect of marketing, including analytics and campaign performance measurement. And in an era of data protection, adding to that burden are sensitivity of location data and the complexities of…
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Enhancing Digital Marketing Strategies for Trade Associations
In an era when digital engagement is more crucial than ever, trade associations in Pennsylvania must adapt and thrive through effective digital marketing. The following information aims to help association professionals refine their digital marketing approaches for maximum impact. The Digital Imperative As the digital landscape evolves, with internet users spending an average of over…
