Advertising and Marketing Insights

If you feel like you have been overwhelmed with the 24/7 news cycle, this month’s blog may bring you some joy. Keep calm and read on. Eat Your Chicken and Wear It, Too It’s no surprise that advertising has surpassed the typical mediums. Uber cars are driving around town with ads attached to their roof,…

Welcome to a new year! As we hit the gym, eat healthier, read more, or work to accomplish other resolutions, the creative/marketing industry have goals of their own, too.    What Can We Expect in the 2020s? The 2010s brought the world streaming services, several social media channels, and impressionable (and some un-impressionable) trends. With…

Sponsored and presented at the Mid-Atlantic Society for Healthcare Strategy and Market Development’s (MASHSMD) 2019 Annual Conference in Harrisburg. This event is for healthcare marketing and communications professions in our region. Bryan, CSO, and Colleen, Media Manager, presented “Making the Most of Media Mix.”. They discussed strategies for multi-media campaigns layering traditional and digital media,…

While we sit around the table to say what we’re thankful for, we can express our gratitude for new streaming services and being able to shop for the holidays on social media.     MC’s Thanksgiving Favorites Winner winner turkey dinner, Thanksgiving time is here! I asked every Martin employee to share their Thanksgiving favorites and…

While October brought Halloween and pumpkin-flavored treats, it also brought new leadership opportunities for one of our employees and new campaigns in our industry.   Martiners Go Beyond the Workplace One of our graphic designers, Kat Flaherty, accepted a volunteer Communications Director position for the Central PA chapter of the American Institute of Graphic Arts…