Advertising and Marketing Insights

Boring business doesn’t make news headlines. Touchdown ratings, strategy solutions, and an unlikable social media frenzy help to keep our industry from being dull.   Anti-Like Instagram Like other major social media platforms, Instagram allows users to “like” posts on their feed from accounts they follow, advertisers, and more. Recently, the app announced they are…

This month, Disney fans were finally able to sing along to one of the most anticipated movies of the decade, while one Martiner traveled to New York City to learn how technology is centered around current media. MC Takes on NYC Our media manager, Colleen Jones, had the opportunity to travel to the Big Apple…

Having trouble reaching an audience online? Unable to make a trip to the grocery store this week? Wish companies would stop changing their brand? You might not need to look much further. Influencer Marketing: Is It Worth It? YouTube and social media influencers are taking over the digital world; creating videos, growing subscribers, collaborating with…

“The media is the most powerful entity on Earth.” Malcom X summarizes April best, from big-time final season premieres airing, to comeback championships and more competitive streaming services, our industry continues to rule. The Final Season is Here Game of Thrones (GOT), aired on HBO, has become a top-tier television show. Their eighth and final…

The advertising and marketing world had a chaotic start to the new year. From Snapchat giving a check to big-name users, beer companies suing for advertisements, and another proposed idea to shorten baseball games, March’s creative industries weren’t silent. Snapchat Becomes a New Source of Income Among Twitter, Facebook, and Instagram, Snapchat has become one…